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lacitos rosas #ThinkBeforeYouPink #17.10.2019 -Viñetología por Mónica Lalanda
WIKIPEDIA:
“Una mujer de 68 años llamada Charlotte Hayley que había luchado contra el cáncer de mama y también había producido lazos representativos de color melocotón, los vendió con una tarjeta que decía: “El presupuesto anual del instituto nacional del cáncer es de 1,8 billones de dólares estadounidenses y solamente el 5 % está destinado para la prevención del cáncer. Ayúdanos a despertar a nuestros legisladores y a los Estados Unidos, usando este lazo” Su mensaje se expandió rápidamente, lo cual hizo que Penney y Evelyn se interesaran en el concepto de Hayley, y quisieron trabajar conjuntamente con ella. Sin embargo Hayley rechazó la oferta argumentando que esta tenía un propósito demasiado comercial.
Después de discutir las oportunidades con Lauder, Hayley y los abogados, decidieron ponerle un “nuevo” color. El nuevo color de la cinta, sería el rosa y se convertiría en un símbolo internacional de la concienciación del cáncer de mama.”
Conclusión: como dice la dra. Lalanda, el lazo rosa es una cuestión de marketing