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El presente estudio se centra en medir la cobertura, tratamiento informativo y rasgos de imagen de las noticias del sector de la biotecnología a través de la percepción generada en los medios de comunicación escritos y online durante el año 2013. La investigación ha sido realizada por Nialka Comunicación para el Observatorio Zeltia y diseñada por Aderal.
Etiquetas: Aderal, Asociaciones de Pacientes, Biotecnología, Biotecnología Aplicada a la Comunicación, Biotecnología en España, Cambio en el modelo de negocio del sector salud, CESIF, Compañías biotecnologícas, Fármaco, Focus Group, IBAC 3.5, informe, Informe de Biotecnología Aplicada a la Comunicación, Informe Mediático del Sector de la Biotecnología, Laboratorio de Nuevas Ideas en Comunicación, Madrid, Nialka Comunicación, Observatorio Zeltia, salud, Sanidad, Terapia.
Etiquetas: Año 2011, Centro de Estudios Superiores de la Industria Farmacéutica, CESIF, CESIFC, Conclusiones, Focus Group, Fuentes de información, Grupo Zeltia, IBAC, informe, Informe de Biotecnología Aplicada a la Comunicación, Informe IBAC 3.5, Informe Mediático del Sector de la Biotecnología, innovación, Laboratorio de Nuevas Ideas en Comunicación, Madrid, Observatorio Zeltia, Publicidad, salud, Sanidad, Tipo de información.
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